The NEW Louis Erard Regualteur x Sylvie Fleury packs a punch!

Blending Swiss Craftsmanship with Contemporary Creativity

Before Manuel Emch took the lead at Louis Erard they were headed for serious trouble. With his passion, creativity and focus, he has transformed them from an under-the-radar brand into a standout name in the watch industry, known for its artistic collaborations and dedication to accessible luxury. By partnering with renowned artists, designers, and watchmakers, the brand continues to challenge conventions, bringing high-quality timepieces to a broader audience.

Louis Erard stands apart by offering meticulously crafted watches at fair prices, proving that traditional techniques—like Grand Feu enamel dials—aren’t exclusive to ultra-high-end brands. The brand continues to push boundaries, making Swiss craftsmanship more attainable without compromising quality.

Now, launching into 2025 with a striking vision, Louis Erard teams up with Swiss contemporary artist Sylvie Fleury to create a watch that seamlessly blends fashion, luxury, and horology.

A Modern Twist on the Classic Regulator

For this special edition, Louis Erard’s iconic Regulator model has once again been chosen as the canvas for creative expression. The Regulator design, originally used in 18th-century master clocks, separates the hours, minutes, and seconds into distinct displays—creating a unique layout that has become a signature for the brand’s artistic collaborations.

This time, the Regulator is reimagined through the distinctive artistic lens of Sylvie Fleury. Known for her exploration of consumer culture and the luxury industry, Fleury’s work challenges perceptions of beauty, status, and high fashion. Her large-scale artworks often transform cosmetic products into sculptural masterpieces, reinterpreting makeup palettes as objects of desire and artistic expression. This piece feels like a Mark Rothko painting brought to life on a watch. The way the colors blend and contrastcreates a striking visual, especially against the deep black PVD case. The tones complement each other beautifully, making the design both bold and harmonious while evoking and emotional response.

A Watch Inspired by Luxury Beauty & Fashion

This Louis Erard x Sylvie Fleury timepiece embraces bold colors and high-gloss finishes, drawing inspiration from luxury makeup compacts.

• A black PVD stainless steel case (39mm) mimics the sleek, lacquered finish of high-end beauty products.
• A polished black dial serves as a striking backdrop for the vibrant color contrasts.
• A coral-red domed sub-dial (12 o’clock) for hours and a magenta matte sub-dial (6 o’clock) for seconds add a dynamic visual element.
• Lacquered hands matching the sub-dial shades, while the central minutes hand remains black, complementing the deep, glossy aesthetic.
• The Louis Erard logo at 3 o’clock and Sylvie Fleury’s name at 9 o’clock mark this artistic partnership.

Paired with a glossy black patent leather strap, the watch’s design mirrors the high-shine elegance of designer cosmetic cases, further reinforcing its inspiration from beauty and fashion.

Exceptional Swiss Mechanics Beneath the Art

This visually compelling watch is powered by a Swiss automatic movement, ensuring precision and reliability.

• Sellita SW266-1 automatic caliber (élaboré grade)
• 28,800 vph (vibrations per hour) for precise timekeeping
• 38-hour power reserve
• Vertical regulator display (hours at 12 o’clock, central minutes, seconds at 6 o’clock)
• Custom openworked rotor, visible through the black-tinted sapphire caseback

Beyond its artistic appeal, this timepiece remains a finely tuned Swiss watch, blending form and function seamlessly.

Limited Release & Pricing

With only 178 pieces available, this exclusive collector’s edition is destined to be a sought-after piece for watch enthusiasts and art lovers alike.

• Model Reference: 85238NN42.BVAS89
• Case: 39mm stainless steel, black PVD, domed sapphire crystal
• Strap: High-shine calfskin leather with stainless steel pin buckle (black PVD)
• Water Resistance: 50 meters
• Availability: Limited edition of 178 pieces
• Retail Price: CHF 3,900 (before tax)