Rolex released the NEW 1908 in 18KYG on bracelet

Tradition Refined for Tomorrow

The NEW Rolex Perpetual 1908 in 18 kt yellow gold embodies timeless elegance reimagined through modern materials, advanced technology, and discreet luxury.

Slim, Balanced, and Beautifully Proportioned

The watch features a 39mm case, offering a perfect blend of presence and restraint. Its slim architecture suits both refined and relaxed settings. Crafted from 18 kt yellow gold, the case exudes warmth and prestige.

A Dial That Reflects Artistry and Precision

The intense white dial or intense black dial with applied gold indices and 3,6,9 Arabic numerals  brings a soft yet striking contrast to the gold case. Rolex crafts each dial in-house, applying rare techniques like magnetron sputtering to achieve nuanced finishes. From sketch to final polish, Rolex blends art and science to deliver perfection.

Details That Distinguish Without Shouting

The bezel combines domed curvature with fine fluting, creating a visual contrast that feels both classic and distinctive. This dual-finish design elevates the case profile with understated charm.

Movement

At its core, the Rolex Perpetual 1908 runs on the in-house Calibre 7140, a self-winding mechanical movement designed for lasting precision and performance. This manufacture Rolex calibre maintains an impressive accuracy of -2/+2 seconds per day after casing, surpassing standard chronometer benchmarks.

The watch features center hour and minute hands, a small seconds subdial at 6 o’clock, and a stop-seconds function for exact time setting. Rolex equips the movement with a Syloxi hairspring made from silicon, shaped using a patented geometry for stability. Combined with Paraflex shock absorbers, the movement resists impact and maintains reliability under real-world conditions.

Its bidirectional self-winding system, powered by the signature Perpetual rotor, builds up an impressive 66-hour power reserve, ensuring seamless operation through long weekends or time off the wrist.

A Bracelet Unlike Any Other

The exclusive Settimo bracelet flows seamlessly from the case, thanks to a patented attachment system. Its seven-link structure, made from polished 18 kt yellow gold, feels as comfortable as it looks elegant. The concealed folding Crownclasp keeps the design clean and sophisticated.

How Much Is the Rolex Perpetual 1908?

The retail price of the Rolex Perpetual 1908 on a bracelet is $35,000. Considering its build quality, proprietary technology, and elevated materials, it confidently positions itself among Rolex’s most refined dress watches!