Longines welcomes Henry Cavill as its latest Ambassador of Elegance, reinforcing the brand’s timeless philosophy: “Elegance is an attitude.” The celebrated actor, known for his charisma and authenticity, perfectly embodies the refinement and grace that define Longines’ legacy.

A Partnership Rooted in Authenticity and Sophistication

Longines has a long tradition of collaborating with individuals who exemplify both professional excellence and personal integrity. Cavill’s commanding screen presence, combined with his deep passions for aviation and equestrianism, makes him a natural fit for the brand.

Longines CEO on Henry Cavill’s Timeless Appeal

Matthias Breschan, CEO of Longines, expressed his enthusiasm for this partnership:

“In Henry, we recognize a real affinity with our brand’s values. His sophistication, genuine warmth, and multifaceted personality reflect what elegance means today. Whether captivating audiences in epic productions or pursuing his passions, he embodies the Longines spirit with authenticity and grace.”

Henry Cavill on the Essence of Elegance

For Cavill, Longines represents more than just luxury—it’s a symbol of understated refinement.

“What draws me to Longines is their understated elegance. True quality doesn’t need to announce itself; it’s evident in every detail and every action. This is a philosophy backed by generations of precision craftsmanship and artistry, resonating deeply with my own values.”

As Longines continues its tradition of excellence, Henry Cavill’s partnership further cements the brand’s reputation for timeless sophistication and precision, .