From July 13th-23rd, Patek Philippe will host The Art of Watches, Grand Exhibition New York 2017 at Cipriani’s on 42nd St.
To capture the essence of Patek Philippe, they will transform this iconic restaurant into a mini museum showcasing the different collections past and present. For the first time ever a two-story structure has been created within Cipriani to accommodate the square footage required for an exhibition of this scale. Ten specific rooms (including the Theater Room, Current Collection Room, Museum Room, US Historic Room, Rare Handcrafts Gallery and Grand Complications Room) have been created to showcase unique environments. Visitors will have access to exceptional pocket and wrist watches dating back to 1530 in a space of 13,218 square feet. Watchmaker and Artisan demonstrations are some of the interactive activities taking place during the exhibition as a way to educate visitors on the inner-workings of fine watchmaking. After visitors have concluded their tour they are welcome to rest and relax in the Patek Philippe Café.
According to Jasmina Steele, the International Communication & Public Relations Director of Patek Philippe, the aim of the Grand Exhibition is to recreate elements of the company that will provide an unforgettable experience for each visitor as close as possible to the feeling Patek Philippe guests have when they visit the company’s manufacture in Geneva, The Museum, and the historical Salons on the Rue du Rhone. “By offering visitors an immersion inside the world of Patek Philippe, we really want to share our passion for watchmaking and hope visitors will come out of the Exhibition with a greater knowledge and appreciation of the art of watches”, says Jasmina.
Patek Philippe President Thierry Stern commented “From its earliest days, when our founder Antoine Norbert de Patek made his first journey to America in the 1850’s until today, the importance of America to Patek Philippe can be seen through our history exhibited in the Grand Exhibition in New York. Moreover, it is a tradition in my family that the owners of Patek Philippe train in the new world, following the path of my grandfather Henri who founded in 1946 the Henri Stern Watch Agency in the Rockefeller Center and my father Philippe, I trained in the US when I started in the company. I am very proud that American visitors will be able to learn more about the historic and contemporary ties between our company and the American market.”
Larry Pettinelli, President of Patek Philippe US added “We are tremendously proud to have been allowed this rare opportunity to educate the public not only about Patek Philippe, but also the historical significance of timekeeping through the ages.” Additionally, Pettinelli commented “New York was a logical choice for the US Grand Exhibition, as this was one of the first landing spots for Patek and Philippe in the 1800’s when they began to explore the new world.”
The Art of Watches, Grand Exhibition will be open to the general public and free of charge from 10:00am to 7:00pm Monday through Sunday, and with special extended evening hours on Thursday, July 20th from 10:00am to 9:00pm. Guided tours will be available on a daily basis. School tours and a Family Day will be planned as part of the educational objective.