I frequently get asked, What are the differences between buying a watch from an authorized retailer vs an non authorized/gray market dealer? So I thought this would be the perfect time to address this important question! Having been an authorized retailer for many years I know exactly how that works.
How do you know you are getting the real thing?
1. When you buy a watch from an authorized retailer, you know that you are getting the real thing. That’s right! Authorized retailers have been authorized by the watch brands/maufacturers to legitimately sell their products to the public. They are listed on the official watch companies indifvidual websites as official retail partners.. For every one authorized dealer there are ten unauthorized deaelrs who buy product all over the world from retailers who can’t sell these watches in their repsected markets. So these unauthorized retailers buy these watches for ten to twenty cents on the dollar. That’s how they can advertise deep discounts. Since there are some unauthorized dealers who just want to turn the product just as quickly as they buy it; they may not be paying attention to details like if the watch is new, if it was serviced/cleaned, has a box and papers or if it’s even real. There is nothing wrong with buying a watch from an unauthorized dealer but just make sure you trust who you are dealing with!
2, With an authorized retailer you get a manufactureres warranty. Usually a manufacturerers warranty is accompanied with the watch when you purchase it and it only covers the movement of the watch if the manufacturer deems it as a manufacturers error. It doesn’t cover impact or shock. When you purchase a watch from an unauthorized dealer ie online, you don’t get a manufacturers warranty. They give you their own warranty. This means that you have to send it back to the place you purchased it. How do you know that these technecians who work for the unauthorized retailer are profitianly trained to repair your watch and how do you know if genuine parts are being used? The problem lies if you send the watch back to the orginal manufacturer, they will charge you more to work on it since it’s been tampered with by a third party.
3. There are a lot of you out there who are only concerned about the price. You may save more money with an unauthorized dealer on the front end but it could potentially cost you way more in the long run if you need to send it back to the manufacturer. Even though they may be able to quote you lower prices, a lot of the time unauthorized dealers don’t have the watch they are advertising in stock. You could be waiting weeks if not month’s to get a watch. If you deal with a reputable authorized retailer who has a great selection, usually the watch will be in stock and if not they can order it directly from the manufacturer in a reasonable amount of time unless the watch is sold out or discontinued. With my unique service, I try to get my clients the most competative prices all from authorized retailers. Learn more about that HERE.
4. When you purchase a watch from an authorized retailer you have a place to go where you can get the assistance you need. With an unauthorixzed retailer it’s mostly about price. So in my experience once the deal is made from an unauthorized dealer you are left on your own should a problem occur.
How is working with me to purchase a watch different?
5. A lot of times whether you go to an authorized retailer or an unauthorized dealer it will be a purely transactional experince and not a personal one that you will necessarily remember. Being an independent luxury watch concierge, I can provide you the best service, save you money and potentially the sales tax depending on where you live all from authorized retailers. I laison everything between you and the authorized retailer and I am with you every step of the way.
Please watch my video and listen to my podcast about this, click HERE