Steve Aoki a Grammy-nominated international producer/DJ, electronic dance music entrepreneur, and founder of record label, events/lifestyle company and apparel line Dim Mak. His father was a former professional wrestler and founder of restaurant chain Benihanna.
Watch brand, Corum announced that they will partner up with andl give Steve Aoki carte blanche to give his creative design to their iconic Corum “Bubble” watch. This Baselworld 2016 was the relaunch of the NEW Corum Bubble collection. According to Corum CEO Davide Traxler, “We’re giving Steve total creative freedom to develop his own interpretation of our iconic Bubble wristwatch. I’m excited to launch his electrifying vision of the Bubble.”
The watch will launch closer to this fall at a major US retailer. This totally makes sense to give the ‘Bubble” an edgy and new perspective by teaming up with a world famous DJ/Producer like Steve Aoki. It will be interesting to see how it looks and how many watches are made.