Last year Rolex released the Day-Date 40. I am usually a fan of watches in white metals such as steel, white gold or platinum. In the case of the Day-Date 40, I love the 18k Everose model the most. In past years I was prone to roman dials on Day-Date models. I gotta tell you the chocolate stick dial with diagonal motif blows the doors off of anything I have seen on a Rolex Day-Date.
This dial has texture and refinement. The stick dial is classic Rolex, while the diagonal pattern on a chocolate dial is modern but subtle detail that captivates the wearer. The indices and hands are luminescent, so it has great visibility at night. In 1956 the Rolex Day-Date made its debut as a world first to spell out the day of the week in full. It shows that same display today in a semi circle between the eleven o’clock and one o’clock indice and shows the date at the three o’clock position with the classic Rolex bubble magnifier. This watch also has a fluted bezel constructed out of 18k everose gold and is fitted on the iconic and robust 18k Everose President bracelet.
Whats even more impressive is what is on the inside. This watch is powered by a NEW Rolex in house calibre 3255 movement. This movement has been entirely developed and manufactured by Rolex. It offers well thought out design, reliability, durability and resistance to shock and magnetism.
I know the price tag is extremely high at $37,550 but believe it or not, it’s more reasonable than a lot of other brands in it’s weight class. Some brands like the Audemars Piguet charge$50,500 for a 18k pink gold Royal Oak with date and this doesn’t even display the day of the week!
Another nice feature of the Day-Date 40 is that it’s water resistant to 100 meters(336 feet) and is certified a chronometer. It has quartz like accuracy of plus or minus 2 seconds a day which is phenomenal for an automatic self winding watch. Also out of all watches in 18k rose gold, Rolex will probably have the best resale value if you ever wanted to sell it or trade it for something else.
In my opinion, with stats like this, The Everose Rolex Day-Date is the ultimate rose gold watch on a bracelet!