I know this article is probably not going to get me any points with some in the watch world but I would rather be honest than insincere. Let me first say, I have a lot of respect for what Hublot and Richard Mille have created on a global scale. They both have nothing to do with each other and yet they both stand alone and are completely identifiable. At least Richard Mille is. Hublot on the other hand is very reminiscent and inspired by Audemars Piguet in terms of design and from a distance some may think a Hublot could be mistaken for an AP.
The problem I have with both is that they are way overpriced and very much a trend. For the most part, there is no value in either brand. They both remind me of when Jacob the Jeweler hit the watch scene and anyone in the world of wealth, entertainment and sports had to have one as some sort of status statement. A lot of what Hublot makes are considered limited editions. If that’s the case how limited can they really be?
Richard Mille on the other hand started out as innovative, pioneering and completely unique from anything the watch industry had ever seen. Using different materials and alloys to create unique pieces. They came out at a very high entry level price point of about 30k. Now that seems like a dream when you look at the average price point of a Richard Mille is about 100k.
Both brands, especially Hublot have created some amazing partnerships in the world of sports, music, fashion and art. There is no denying the strides they have made from separating themselves from the run of the mill boring wrist watches. They have obviously both done extremely well for themselves. Hublot is owned by luxury power house LVMH while Richard Mille is an independent brand owned by Richard Mille himself.
I don’t mind paying for something original but over the last 10 years the watch business has gotten out of control in terms of price and availability! I know there are different strokes for different folks and all the BS cliches that we hear about, but come on!
There are a lot of other brands that I would include in this same circle but the list is too long. I feel that these two brands are at the forefront of it . This is not to say that they aren’t well made or technical, they just aren’t my pint of beer. I don’t understand the hype or fascination, especially with Hublot. I feel like they had their day and they all look the same after a certain point.
I have always said this and I will say it again. Richard Mille is to the watch world what Lamborghini is to the car world. It’s exotic and different enough from anything else out there. It will probably always have a place in the watch industry as long as there are ridiculously wealthy people who need new toys for their wrists!