Zenith has callaborated with the Sportscar Vintage Racing Association (SVRA) to serve as official timekeeper in 2016 for the organization’s vintage races throughout North America.
Zenith’s President & CEO Aldo Magada and SVRA’s President & CEO Tony Parella hosted a cocktail party on February 18th at the Classic Car Club Manhattan in New York City. This is a world famous private club that gives its members access to a fleet of the most sought-after cars ever built. Zenith took the opportunity to unveil the El Primero Chronomaster 1969 SVRA, a special edition that incorporates the SVRA logo, powered of course by the legendary beating heart of the El Primero movement.
“This partnership with Svra and vintage race car is not simply a collaborative endeavor, it’s a sharing of values and passions. Passion for mechanics, for competition, for adventure and also for friendship” said Aldo Magada. “We are proud to be associating with SVRA, one of the oldest vintage racing organizations in the United States, to affirm Zenith and its long-standing relationship with vintage racing and classic car owners.”
“We are extremely honored to partner with Zenith, one of the most iconic watch manufacturers in the world,” said Tony Parella, CEO and President of the Sportscar Vintage Racing Association. «This relationship focuses on a shared passion for heritage and the things that last. Vintage race cars and Zenith watches are both mechanically technical and artistic. I look forward to building towards the future while enjoying what Zenith brings to our events.”
The Sportscar Vintage Racing Association is now into its 38th racing season and will run sixteen events across the country this year with over 5,000 drivers. Some of these events will be held at legendary tracks such as the Indianapolis Motor Speedway, Watkins Glen, Sonoma Raceway, Circuit of The Americas and Portland International Raceway. There is nothing quite so exciting as a vintage race car. SVRA captures the essence of decades of racing’s heritage and past glory, re-creating its colorful pageantry.
The NEW Zenith El Primero Chronometer 1969 SVRA Edition is made out of stainless steel and is 42mm is case diameter. The movement is the Swiss automatic Zenith in-house El Primero caliber 4061 with 31 jewels, 36,000 vph and a power reserve of 50 hours. The rotor features a Côtes de Genève motif. It has a silicon escape wheel and it is COSC-certified as a chronometer. Functions are: hours and minutes in the center, small seconds at 9 o’clock. Chronograph: Central chronograph hand, 12-hour counter at 6 o’clock, 30-minute counter at 3 o’clock and tachymetric scale.
The dial is silver-toned bearing the SVRA logo. Hour-markers: Rhodium-plated, faceted and coated with SuperLuminova. Hands: Rhodium-plated, faceted and coated with SuperLuminova.
It comes fitted on a black alligator leather strap with protective rubber lining and yellow stitching, with a steel triple folding clasp.
All in all I like the watch. I could do without the SVRA logo at the six o’clock sub seconds counter. The watch evokes the spirit of a modern day vintage chronograph. The size at 42mm is perfect. Being made out of stainless steel makes it wearable and the fact that only 100 pieces for the world are being produced makes it very limited.
The only challenging part is executing it tastefully. In my opinion watch dials should not be for advertising, they should be for legibly performing a function. By co branding and including additional logos cheapens the image of the brand. This could have very easily been accomplished this co branding effort by having the logo on the rotor of the watch or the caseback .