Christian Louboutin is the iconic French shoe designer responsible for bringing back stiletto heels back to fashion in late nineties early two thousands. He has more recently been wildly successful for incorporated shiny, red-lacquered soles that have become his signature.2016 marks the 85 year anniversary for the classic and timeless Jaeger-LeCoultre Reverso.
To help kick of this momentous occasion in time, Christian Louboutin has joined forces with Jaeger-LeCoutre to release a special collection of ladies Reverso watches. The collaboration between Jaeger-LeCoultre and Christian Louboutin is also rooted in sharing creative approaches, and a sense of openness that offers new perspectives on the world. These two Maisons, with their respective, iconic creations, harbor great mutual respect and admiration. They are now placing their joint signature on an unexpected Reverso collection that will mark their history.
A modern watchmaking icon graced with pure, timeless Art Deco lines, the Reverso is also a blank page: a strong base that lends itself to personalization and playful effects. Christian Louboutin’s eye spotted this immediately. Guided by his imagination, the designer gave free rein to his inherent inventiveness in exalting the beauty of this emblematic watch and revealing new aspects of its personality. Sticky tape, glue, pencils, material samples, Christian Louboutin literally seems to think with his hands. He combines colors and materials with an artist’s instinctive flair and sees immediately if the result is right. His travels nurture his creativity more than any other factor.
Just as bright, vibrant, iridescent, and shimmering colors are juxtaposed in his creations, the latter also showcases the intersection of different worlds: covered galleries of Paris, carved wood lattice work of North Africa, oriental stones, to name a few. For certain models, the designer has also drawn his inspiration from the universe of his shoe collections. Each Reverso seen by Christian Louboutin reveals an unexpected aspect of the watch that plays with classical design codes while respecting its identity. There’s a surprise with each piece that is launched.
For Christian Louboutin, a watch is inseparable from its strap, as these two elements form a whole. Thus, the creator has envisaged the Reverso models in the same way that one creates a jewelry collection, by giving each one a strong, original identity. Exuberant, transparent, glowing, or ultra-feminine, the Reverso is clothed, as if for an exceptional event or an evening that promises to be unforgettable. Available in two sizes, the Reverso Classic Duetto, chosen for this transformation, retains its emblematic face on the front, with pure, classical Art Deco lines, while the back, framed by two rows of diamonds on either side of the dial, takes on a delightfully crazy touch infused by Christian Louboutin.
I think this is a wonderful way to combine fashion and horology without compromising the integrity of either brand. It opens up the world of horology to women who may not know about Jaeger-LeCoultre by the die hard following of Christian Louboutin.