Hublot is an incredible marketing machine. As much as I am NOT a big fan of their watches, I can respect what they have accomplished! This is for all you football fans out there. More importantly for all you NY Giants fans!
Hublot announced a marketing partnership with the New York Giants making the Swiss luxury watch brand the Official Watch and Timekeeper of America’s famed football team. In celebration of the partnership, Jean-François Sberro, Managing Director, Hublot of America, alongside New York Giants wide receiver and fashion icon, Victor Cruz, hosted Manhattan’s first luxury “tailgate”, and unveiled the Classic Fusion Aerofusion timepieces inspired by the New York Giants and which Cruz co-designed.
Jean-François Sberro, Managing Director, Hublot of America, commented, “We are thrilled to announce our collaboration with the iconic New York Giants an exciting addition to our long-standing history with the world of professional sports especially global football. Hublot was the first luxury brand to ever partner with a European football team and then an American football team, commencing with the Dallas Cowboys in August 2014, and we are thrilled to be the first luxury watch brand to partner with the New York Giants as we continue to strive to Be First, Be Different, and Be Unique.”
Mike Stevens, SVP & CMO, the New York Giants, shared, “Hublot’s commitment to aligning with the best sports properties and athletes around the world made this a natural connection for us. We share many attributes with Hublot including the fusion of precision and toughness. Hublot is truly one of the world’s highest quality brands and we are very honored to announce our relationship with Hublot as our Official Watch and Timekeeper.”
This partnership includes; includes game day presence, team media, custom events and hospitality, and Giants Lifestyle content. The Hublot Countdown to Kick-off video feature will air in-stadium as the Giants prepare to take the field at Metlife Stadium and Giants Coach’s Timeouts will be sponsored by Hublot at all Giants home games. Hublot will also receive brand presence with beautifully designed Hublot clock displays throughout club and suite areas at MetLife Stadium for Giants’ games. Hublot and the Giants will partner on creative digital and social integrations, as well as exciting premium events each season.
This NEW watch is limited and numbered to 40 pieces. The case, is titanium and measures 45mm x 13.4mm. It has an AR-coated sapphire crystal, a sapphire display back, and it is water resistant to 50 meters. The bezel lugs are blue composite resin.
The Movement is the skeletonized Swiss automatic Hublot caliber HUB1155 with 60 jewels, 28,800 vph and a power reserve of 42 hours.
The sapphire crystal dial has blue lacquered appliques and b.ue lacquered hands. Blue and red lacquered second hands.
It’s fitted on a blue calf leather strap with blue stitching and an additional blue rubber strap with a steel deployant buckle clasp.
It’s not my fave watch to be honest but I love the box! It’s definitely a nice touch to cement this partnership and a great thing for NY Giants fans to enjoy.