Beauty is always in the eye of the beholder. When it comes to watches, I feel that there is a threshold where that has no relevancy. I don’t care what anyone says, there is a certain point where watches become an investment. I have been saying it for years and years! Only now are articles being written that prove my point!
I love Panerai, that’s no secret, but lately, as in the last 10 years, I feel that most of what is being made is recycled steel, titanium, gold and platinum. There are some exceptions but very few. The exceptions are untouchable and not even worth mentioning. It just creates demand and disappointment because you can’t get it or they are way too overpriced.
I had a chance to play with and look at the NEW Panerai PAM00615-Luminor Submersible 1950 3 Days Chrono Flyback Automatic Titanio – 47mm. It’s really nice, well balanced, masculine and good looking. The problem is that it’s almost 18k! This is extrmely overpriced for a watch made out of titanium and ceramic on a rubber strap. At $17,400 there are so many better watches out there for the money . For instance, the AP Royal Oak three handed watch in steel with time and date function is sophisticated, cool and works well in any situation and somewhat holds its value. This is $17,800. I know this is a completely different watch, but it’s all about longevity. Even though I am not a fan of the Rolex Yachtmaster II, I would rather have this watch in steel and it’s almost $1,350 more in price at $18,750 because at least you get a gorgeous polished and brushed Rolex oyster bracelet!
The problem is that the PAM00615 is basically a PAM00389 with flyback function. The PAM00389 is $11,800 retail. That means for the extra complication of the flyback function which no one ever uses, there is a $5,600 premium. I mean really??? If you ask me, you can buy a Panerai PAM00389 and a Tudor Heritage Chrono an it would still be cheaper than the PAM00615 and you will almost have and extra $1200 bucks to put back in your pocket. I will say, I do like the blue accents on the dial and the blued OP logo on the strap of the Panerai PAM00615, but not enough to justify the expense!
Those of you out there who have money to burn and don’t care, by all means, please go and buy one. For those of us who have to think more before we spend, I would say this isn’t worth it!