July was a big month for Panerai. They opened their NEW 2200 sq ft Flagship Boutique at the very hot and chic Miami Design District.
The boutique was designed by Patricia Urquiola who is a Spanish architect that worked closely with Panerai to create a warm environment that combines the technical aspect of watchmaking with Panerai’s deep marine history. The space is a luxurious mix of deep brown and caramel tones with brass accents. Patricia’s use of veined marble, brass, and wood to align with Panerai’s Florentine origins.
Recently Cara Barrett who writes for the popular watch blog Hodinkee, got a chance to visit the New Panerai Miami design district boutique and interview the legend behind the brand, Angelo Bonati, CEO of Panerai. This made for an interesting interview from a women’s perspective. I particular liked the last question Cara asked Mr Bonati which was “There are a number of female Panerai owners. Did you plan on marketing towards women buyers? Mr Bonati’s answer was perfect,” I never planned to do something for ladies, but I planned to do watches. If a woman wants to buy my watches, I think that is great.”
To read Cara’s review of the boutique and her interview with Mr Bonati, click here