Claude Emmenegger has had quite the career within the watch industry. He started his career with Longines and then went on to Gucci Timepieces where he created 23 collections including the G Watch. Then in 1999 he went on to Audemars Piguet. His passion about complicated timepieces and horology lead him to his main creations including the Tradition of Excellence models 2, 3 and 4. Not only do they combine design and technique, they also represent a new milestone for Claude in terms of approach, as case and movement are addressed simultaneously for a perfect fit.
Claude, who is also the creator of the Royal Oak Concept which was first launched in 2002 after significant technical developments in horology, leads his team through the entire creative process of this highly technical piece, from drawing the first sketches all the way through to production.
In 2003, Claude pioneered his own design consulting company, working with over 40 different brands during the following 12 years.
He was just announced the NEW creative director of Audemars Piguet. His main objectives include the development of the women category and the development of high tech concepts and new functionalities. “The idea is to break the rules in order to revolutionize horology” says Claude, a promising thought in line with the brand’s philosophy.