In the Swiss Watch industry, two year warranties are the standard. Rolex is about to change that standard starting on July 1, 2015 when they will increase their warranty on all their watches to a total of 5 years from the date of purchase. This is more than double of the standard warranty issued within the industry, which is amazing!
Retroactive for all watches sold between 1 July 2013 and 30 June 2015, the Rolex International Warranty is extended for an additional one year for a total of a 3-year warranty. Designed for longevity, Rolex has an extensive network of authorized retailers and service centers in over 100 countries around the world. No watch companies out there would do that if you think about it.
By making this unprecedented decision to make a new standard within the watch industry, Rolex solidifies their status as King for all others to follow.