Having started my watch career with selling Swatch Watches in the late eighties early nineties, I got an amazing education on supply and demand, economics, exclusivity and collectibility at a very young age. This priceless education has allowed me to understand the watch market better than most and is the fundamental fabric that helps shapes my experience.
Most people don’t have the frame of reference or experience to understand that it is Swatch who single handedly saved the entire Swiss Watch industry as we know it today. Who knew that these plastic $40 colorful and artistic forms of expression that ticked loudly would be such a dominant force to be reckoned with. Even back then Swatch was breaking auction records in the company of some very high end luxury watch makers.
Now 30 plus years later after the birth of Swatch, it’s still being auctioned off by the most renowned auction houses in the world such as Sotheby’s . With all the success Sotheby’s has had in the past with watch auctions, they will be having an auction April 7, 2015 in Hong Kong, entitled important watches. This includes; Patek Philippe, Vacheron Constantin and world renowned independent watchmakers, a coveted collection of timepieces from highly complicated minute repeating to exquisitely handcrafted enamel watches will be offered. Both sales embody the finest craftsmanship of watchmaking and are sure to fulfill discerning collectors’ appreciation for technological innovation and aesthetic design.
In addition, Sotheby’s will feature one of the largest Swatch collection in private hands ever known. Comprising over 5,800 elements, featuring exclusive prototypes, limited and special edition Swatch watches from 1983 to 2007, along with collected artwork relating to Swatch designs. This collection belongs to a European collector, Paul Dunkel, who credits Swatch as the motivation for building his collection over the past 25 years.
This massive collection of Swatch watches and Swatch Art is being offered as a superlot valued at $1.3 million.
Keep in mind this is not the first time that an expansive collection of Swatch watches have gone to auction in a big way like this. In November of 2011, a large collection of 4,370 Swatch production models and prototypes commanded $6.6 million in Hong Kong.
I am excited to see what this auction will bring and wish Mr Dunkel all the success in the world!