Jaeger-LeCoultre has finally landed in NYC in the most prestigious shopping location in the world at 701 Madison Ave. This is their first Flagship Boutique in NYC and they pulled out all the stops last night when friends of the brand Clive Owen and Sarah Gadon came out in support with a ribbon-cutting ceremony alongside Jaeger-LeCoultre CEO Daniel Riedo and President Philippe Bonay. This marks the eighth boutique for Jaeger-LeCoultre in the US.
According to Philippe Bonay, Jaeger-LeCoultre brand President for North America. “Jaeger- LeCoultre has experienced rapid growth in the United States over the last few years powered by a targeted retail expansion and a highly qualitative wholesale network. For a while now we have been looking for a space in New York to serve our clients whether locals or tourists. We have found at 701 Madison the perfect home for Jaeger-LeCoultre, one that allows us to showcase the mastery of our Manufacture, the diversity and depth of our watch collection and share our love and dedication to our craft with our clients and collectors.
An exceptional 700-square-foot area in the heart of Manhattan will now be devoted to the timepieces from the Manufacture, amid a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and modern refinement entirely in tune with the prestige of Madison Avenue. A warm, luminous space where Swiss watch manufacturer Jaeger-LeCoultre will be to convey at once its past, its present and its future…
Echoing the 1,249 calibres created by the Manufacture since 1833, an entire wall of watch movements will be on show at ground-floor level, symbolizing the diversity of expertise cultivated by Jaeger-LeCoultre, from the world’s smallest mechanical movement, the Jaeger-LeCoultre Calibre 101, to the most complicated mechanisms housing over 1,400 parts.
A first area in the shape of a rotunda will serve to present the horological icons and latest collections of Jaeger-LeCoultre, such as the Reverso, the Rendez-Vous, the Master, the Geophysic, the Duomètre, and the Deep Sea lines, highlighting the creativity and inventive spirit of the Manufacture.
Grand Complications and High Jewellery watches, epitomizing the various artistic crafts exercised in the Manufacture – gemsetting, enamelling, engraving, and mastery of horological complications – will also be showcased in this exceptional venue, as well as the legendary Atmos clocks.
The upper floor of the boutique will entirely be reserved for a Jaeger-LeCoultre watchmaker who will handle maintenance, repairs and other interventions and ultimately share his passion.
I would like to congratulate Philippe Bonay and the entire JLC team for the launch of this incredible new flagship boutique in the best city in the world!
The Jaeger-LeCoultre New York boutique is open Monday through Saturday, 10 a.m. to 6 p.m.
701 Madison Avenue (between 62nd and 63rd street)
New York NY, 10065
Tel +1 (646) 828-4328