Gucci Timepieces just announced their official partnership with 7 time Grammy winner Will.I. Am., who is also the founder of the mega group, Black Eyed Peas.
This is a special new partnership to develop a luxury smartband with 3G and fitness tracking. The Gucci i.am+ smartband is equipped with a 3G cellular radio. This will be a stand-alone device. The luxury smartband is a phone in itself that can make calls and access online services to send messages, email, listen to music, access maps, manage a calendar, and track fitness. It also features a voice activated personal assistant called, “AneedA”. This smart band is base on the the i.am+ PULS that was announced in October of 2014.
In the words of Stéphane Linder, President and CEO of Gucci Timepieces, “through this innovative collaboration with i.am+ and will.i.am, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities.”
Will.I.AM commented, “i.am+ and Gucci Timepieces are setting the pace with our vision for a untethered wearable. In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term ‘fashionology’ as a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents.”
Even though the i.am+ PULS can be activated through exclusive wireless service partners AT&T (United States) or O2 (United Kingdom), further details about the new Gucci smartband regarding pricing, distribution, and launch timing will be announced at the appropriate time.