As much as we were all fixated on the 2015 Grammy Awards last night, There was an equally important Award Show for film across the pond in London, The 2015 BAFTA Awards.
Jaeger-LeCoultre has made itself very present at the top film festivals around the globe and the 2015 BAFTA awards was no exception.
Editor Tom Cross, Editing Winner for “Whiplash”, wore a Jaeger-LeCoultre Grande Reverso Ultra Thin in stainless steel.
Actor Ethan Hawke, nominated in the Supporting Actor category for his role in winning film “Boyhood” wore a Jaeger-LeCoultre Master Hometime in 18k pink gold.
It’s nice to see that JLC is inserting itself into global pop culture and the arts in a very sophisticated, subtle but impactful way to strengthen it’s brand identity.