Israeli born Super Model Bar Refaeili is the newest brand ambassador for Hublot’s women’s campaign. She joins the likes of Kobe Bryant, Shawn “Jay Z” Carter, Dwyane Wade, Pelé, Usain Bolt and many more .to be a part of the Hublot maison.
Bar Refaeili is known worldwide as one of the top Super Models of her era and has graced the covers of top magazines, including ELLE, Marie Claire, Harper’s Bazaar, GQ and Glamour, and led campaigns for brands including Chanel, Moet &Chandon, Escada and more.
This partnership was officially christened in New York City the first day of New York Fashion Week by hosting an exclusive media event with Bar Refaeli. Fellow Brand Ambassador Dwyane Wade, who is in town for the 2015 NBA All Star Weekend, joined the celebration. Mr. Biver and Mr. Guadalupe unveiled Bar as the new face of the Hublot women’s campaign, shot by famed photographer Chen Man, in a multifaceted production showcasing the brand’s Art of Fusion concept, which honored the brand’s Swiss heritage and craft along with its modernity.
In the words of Bar Refaeili, “I’m extremely excited to be the first female face for the Hublot brand. I’ve been a huge fan for many years and am so proud to be a part of the family now.” Jean-Claude Biver shared: “It is a thrill for our brand to be partnering with international supermodel Bar Refaeli. It is through this partnership that Hublot will take our ladies’ 2015 campaign to the next level with a star who is renowned in all of our markets across the world.”
At the event, Bar strutted the catwalk in a couture gown, made exclusively from fabric by Hublot partner Bischoff, the leading Maison Suisse lace house, in a nod to the launch of Hublot’s newest women’s timepiece collection the Big Bang Broderie–done in collaboration with the storied firm. Hublot and Bischoff have come together to develop an exclusive lace pattern that creates a fusion with the Big Bang’s iconic design a perfect fusion ready for pre-order on Valentine’s Day.
With a skull lace pattern on a dial studded with 11 diamonds and soft arabesques on the bezel and strap, the new ladies timepiece reflects a rebellious spirit coupled with the ancestral art of embroidery that is 100% Swiss made. Through this partnership, Hublot connects the past with the future, combining Swiss tradition with 21st-century creativity and technology.
The event also served as a “groundbreaking” for the new Hublot NYC Flagship Boutique at 743 Fifth Avenue. The new boutique, at the center of New York’s premier luxury shopping district, will be Hublot’s largest retail location in the world.