Last week famed watch brand Audemars Piguet launched their fourth boutique in the US. The boutique’s include NYC, Miami, Las Vegas and now Rodeo Dr in Beverly Hills!The Beverly Hills boutique, which is located in the picturesque shopping arcade Two Rodeo was the perfect backdrop to recreate the Company’s Swiss roots. A white neon sign reading “Welcome to Le Brassus Hills” and reminiscent of the famed Beverly Hills sign hung overhead as guests ascended a flight of stairs to enter the party.
During the festivities after a ceremonial ribbon cutting, the façade of the boutique was illuminated in white lights followed by a snowfall of white confetti. Further Swiss touches included food and drink like traditional raclette presented by servers dressed “chalet chic” in cream, white and grey ski resort attire. Other Swiss-inspired décor included a fire pit, cabins housing the DJ, watchmaker and food stations as well as an interactive photo station with light snowfall.Attendees included; Alessandra Ambrosio, Don Cheadle, James Corden, Miguel Cotto, Corey Gamble, Kevin Hart, Johannes Huebl, John Mayer, Joel McHale, Omarion, Pras Michel, Nicole Murphy, Olivia Palermo, Erica Pelosini, Jeremy Piven, Kiss drummer Eric Singer and Sylvester Stallone.
In case you missed my interview with Two Time Grammy winner Pras Michel, click here.
I would like to congratulate the Simonian family who owns the watch stores Westime. Westime are in partnership with Audemars Piguet on the Las Vegas & now the Rodeo Dr. Audemars Piguet Boutique’s.