The smart watch thing has been a major thorn in my side for quite sometime. I appreciate the novelty and technology but I don’t think this can ever replace the tradition of mechanical wrist watch making.
That being said, the new Tag Heuer Connected watch is quite amazing and combines horology and connectivity in a seamless way without making any compromises. This is the first connected watch developed by a Swiss luxury watchmaker, engineered with Intel Inside and powered by Android Wear .
The TAG Heuer Connected is a true watch, both in terms of its appearance, with its watch faces and its minute tracks, but also in its “interactive counters”, thanks to the unique way in which its applications are displayed.
The principle is simple: the dial and the hands remain, while the most pertinent information from partner applications is elegantly displayed inside the three counters on the chronograph dial at 12, 6 and 9 o’clock, completely integrated into the watch’s aesthetic environment.
What if something shown in a counter really interests you? Touch the counter in question to open and interact with the application in full screen mode.
Favorite applications, sports updates or alerts… it is easy to use and makes information simple to read, enabling the user to stay focused on the essential, without this spoiling the watch’s classic appearance. The apps customized for TAG Heuer and available on an exclusive basis will be, to start with, Insiders (lifestyle), GolfShot Pro (golf), RaceChrono Pro (motor racing) and Viewrangers (trailing), which will be offered with free subscriptions. A specially developed Software Development Kit (SDK) will allow enrichment.
In addition, TAG Heuer has added the classic functions that are a key part of the watch universe: Timer, Alarm and Stopwatch, the design of which is faithful to the brand’s codes.
Smart. But to what extent?
Living, travelling, getting information, connecting… the TAG Heuer Connected watch is the perfect partner. It brings together the best of both worlds: a magnificent TAG Heuer watch with computing intelligence.
TAG Heuer worked closely with Intel and Google to create a luxury watch that combined connectivity and computing intelligence with Swiss watchmaking heritage. The watch features an Intel® Atom™ processor Z34XX and runs the Android Wear platform.
Intel engineered the intelligence inside the watch to optimize performance and enable a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well as allow users to harness the full range of features offered by the Android Wear operating system.
With 4 GB of memory, and all day battery life thanks to its latest-generation lithium battery, the TAG Heuer Connected is equipped with a small microphone to communicate with via Google voice control and a sapphire crystal touchscreen – the indispensable complement to the crown at 3 o’clock which also houses controls. The entire piece has been made water resistant for everyday use and is IP67 water resistance rated.
What if the phone is not with you? No problem. The watch will continue to calculate, display, and exchange data, and as long as you have a Wi-Fi connection it will remain connected to the cloud. Naturally, its resident applications (music, timer, alarm, step counter) remain active even when no connection is available.
Android Wear opens the watch up to an almost infinite universe, an ecosystem that enriches itself night and day: thousands of Android applications are already available for the TAG Heuer Connected watch user to download. The key applications, currently used by millions, such as Google Fit, Google Translate, Google Maps and Google Search with your voice are already available on the watch, and show you information with just a glance.
The watch can also be easily synced with a phone running either on Android 4.3+ or iOS 8.2+. It is charged using a contact charger. Simply place the watch on top to recharge it.
Finally anyone who purchases a TAG Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with real Swiss movement inside.
At the end of the connected watch’s two-year warranty period, customers can go to the TAG Heuer store of his or her choice to exchange the TAG Heuer Connected watch for a mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium, this mechanical watch has been exclusively developed and reserved for owners of connected watches. Its price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP.
To complete the experience, an online platform that brings all users together. A dedicated online platform tagheuerconnected.com has been created to share the latest new features and obtain the partner applications available for the interactive counters watch faces.
The TAG Heuer Connected watch is available for sale right now from the site tagheuer.com and in more than 100 TAG Heuer boutiques and 150 carefully selected retailers across the world.
Please watch the video below to see the watch in action