Tissot is the number one Swiss traditional watchmaker in terms of volume and a member of the Swatch Group. the world’s largest watch producer and distributor.
It was just announced that they are the newest timekeeper of the National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League).
This marks the first Official Timekeeping partnership for TISSOT with a major North American sports league and the largest partnership in the company’s history of more than 160 years.
Tissot will work with the NBA to develop a state-of-the-art integrated timing system. The new precision timekeeping system, inclusive of TISSOT-branded shot clocks, will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season.
The President of Tissot, François Thiébaud said, “TISSOT is very proud to join the NBA and to be able to create a bond with the players and the fans. The emotions and the spirit behind the sport will further translate into our products. Our daily work is to dress time. We create pieces of beauty and accuracy but above all of emotionality and that is what sport, and more particularly the NBA, is about.”
In addition, Tissot will receive global league licensing rights for timepieces, watches, clocks, and watch accessories for all NBA teams.
This massive partnership will also ensure, that Tissot will make investments across all NBA teams and league broadcast partners. The NBA & Tissot will partner on a global basis through events, marketing, media, and the launch new NBA-themed creative and advertising.