Swatch will always be very near and dear to me because that’s how I started my career in the watch industry!
I am also obsessed with London because of its music and fashion. To kick off Swatch’s official partnership with the British Fashion Council and London Fashion Week, Swatch launched a very cool and limited edition watch known as Rosso (Ref. SUOZ131S).
This limited edition Swatch is an intense shade of pillar box red, the hands are safety pins which I love and brings me back to my punk rock days. Three special loops with the London Fashion Week logo are done in a crisp white, a sharp contrast to the red. The watch is packaged in a special London Fashion Week sleeve.
This is Swatch’s second run at London Fashion Week and they will use this opportunity to create a targeted selection of their latest collection at Somerset House.
This watch retails for 51 Sterling Pounds (roughly $83) and is limited to 777 pieces. They will be sold at six London Swatch Stores including :(Brompton Road, One New Change, Oxford Street, Liverpool Street, Westfield White City, Westfield Stratford and Victoria) and also online.