If you remember, back in February of this year, I wrote how A Lange & Sohne announced that they were opening their second US Boutique this fall in NYC which you can read about here. I am happy to announce the time is coming and the NEW A Lange & Sohne NYC boutique will officially open at the end of this month on Sept 25,2014.
The boutique is located in the most prestigious shopping area in the world, at 785 Madison Avenue in Manhattan NYC! This boutique is two stories with 2,565 sq feet. Visitors can enjoy the elegant grey of the showcases, a small library, and a watchmaker’s workstation which accentuates the prestigious environment.
“Precision Beyond Accuracy” will be the main theme of the opening ceremony, on 25 September 2014, which will be attended by Lange CEO Wilhelm Schmid. The new boutique will highlight a comprehensive collection of handcrafted timepieces including celebrated high complications and rare seen novelties. A. Lange & Söhne New York is sure to become a watch aficionado paradise that lives up to the high standards set by the performance and innovation-driven manufactory.
According to Gaetan Guillosson, President of A. Lange & Söhne North America, “The new location is an important element of our international sales strategy. With the opening of our New York boutique we are taking another step on our way to develop a network of own-name stores in the major shopping conurbations of our key markets in Europe, Asia and America. We are looking forward to welcoming friends and collectors to our new home of time on Madison Avenue”
Besides the two US boutiques in Florida and now NYC, A Lange & Sohne is also represented in 18 authorized retailers nationwide as well as 13 A. Lange & Söhne boutiques and selected dealers in 62 countries worldwide.