When I am In London, Harrods is definitely a place I like to visit and go window shopping and enjoy a nice cold glass of champagne.
They are known for housing the best luxury brands in the world from fashion to horology. So it’s quite clever that Hublot has decided to open a pop up shop and a one of a kind exhibition at Harrods for the month of August 2014 .
The displays in each of the four windows gives Hublot a tremendous opportunity to expand the company’s vision on a global scale and promote the unique partnerships with Ferrari and FIFA World Cup.
According to Ricardo Guadalupe, CEO, Hublot. says ” We are the brand where Tradition meets the Future. That’s what we call the Fusion in Watchmaking Art. Innovation is part of our DNA. We feel that the link to Harrods is on the same level as creating a first in watchmaking. We share a passion for design, creativity and craftsmanship.”
Included in this unique exhibition is a Scuderia Ferrari Formula 1 car is also displayed to show Hublot’s association as Ferrari’s “Official Watch” and Official Timekeeper. The Big Bang Ferrari UK Limited Edition will be displayed in the front window at Harrods for the first time.
For those into soccer, The “Hublot Loves Football” window features Limited Edition pieces that were created with Hublot Ambassadors from the world of football including, Pelé, Roy Hodgson and José Mourinho. As FIFA World Cup’s Official Timekeeper, Hublot will also be showing the Big Bang FIFA World Cup Official Watch with a bi-retrograde display (the hands return to their starting points at lightning speed). It is one of the only movements of its type in the watchmaking industry today, especially developed for football fans. It has already earned the name “Soccer Bang”.
Also on display is The UNICO window which shows the collection of timepieces that house the UNICO Manufacture calibre the brand’s signature chronograph movement, unique in the industry with the position of its mechanism with a horizontal double clutch and the famous “column wheel” visible on the dial side. Its development required a completely original approach and thinking outside the box.
To round off this unique presentation, the Pop-Art window gives Hublot the chance to show off its ultra-feminine series. Pink, blue, purple, apple green: an explosion of colours, all 100% Pop Art reinterpretations inspired by the famous Art movement.