NBA super star, LeBron James was kind enough to take time out of his grueling travel schedule to attend a private in store event at Hong Kong’s first self owned Audemars Piguet Boutique.
Being a proud ambassador of a brand like Audemars Piguet, Lebron James further strengthens his partnership with the brand that he has been a part of since 2011 while spreading awareness in the far east. This NEW boutique is located in the IFC Mall in the center of Hong Kong.
In the words of LeBron James, “I’m thrilled to visit the newly opened Hong Kong boutique and try on several 2014 novelties for the first time. The new retail concept is very impressive too, it almost feels like I am back in Switzerland.”
Guests enjoyed a private evening spent with LeBron James who took time to sign on basketballs and photographs for all fans attending. David von Gunten, Audemars Piguet Hong Kong and China CEO, took the opportunity to present LeBron with a customised stamp in precious stone that is engraved with his Chinese name and carved with a dragon on top to symbolize “King James”.
Following the boutique opening the “Go Offshore” exhibition will be held at the Oval Atrium of the ifc mall from 24 to 30 September. Historical pieces along with six new 2014 models from the Royal Oak Offshore 42mm Chronograph collection will be showcased at the specially curated area. A Grand Boutique Opening ceremony will be followed on 25 September.