Blancpain has been spreading its global message by opening boutiques of late. They just opened their largest boutique in the US in the greatest city in the world, NYC at 645 Fifth Avenue New York, NY 10022.
This boutique is located on the East Side of 5th Avenue, half a block north of St. Patrick’s Cathedral and is the 29th company owned boutique in the world to bear the official Blancpain name.
FOr the first time, above the entrance of the boutique is a highly immersive 360 degree screening system for a total immersion experience into the Blancpain universe. Photos and videos are displayed on the upper part of the walls and change according to the brand’s news in several areas such as the oceans, the art of living and motorsports.