On August 18, 2014, Bell & Ross was pleased to announce the debut of a specialty display and exhibit created at the National World War I Museum at Liberty Memorial, in Kansas City, MO.
This exhibit highlights the brand’s Vintage military inspired timepieces and is being held in commemoration of the Great War’s 100th year anniversary.
On 1919, shortly after the war ended, the citizens of Kansas raised over $2.5 million in funds (the equivalent of $34 million today) in just ten days, reflecting the strong public sentiment toward the conflict that changed the course of history. Two years later in 1921, over 100,000 people gathered to witness the supreme Allied commanders make a formal dedication to the site of the Liberty Memorial. This was the first time in history the five leaders were gathered together in one place.
About 10 years ago, the Museum was designated by Congress as the nation’s official World War I Museum, beginning construction on a new 80,000 square-foot, state-of-the-art facility that also houses the Edward Jones Research Center underneath the Liberty Memorial. Since its opening in 2006, the National World War I Museum at Liberty Memorial has had over a million visitors including President Barack Obama, former Vice President Dick Cheney, Senator John McCain and the country’s last surviving WWI veteran Frank Buckles.
Not only is this museum a symbol of courage and freedom. but the museum is dedicated to the collection and preservation of historical materials from World War I, holding the most diverse collection of objects and documents in the world. It is the second-oldest public institution dedicated to the history and personal experiences of the war. Between now and 2018, the museum will be offering a host of programs and special exhibitions marking the 100th anniversary of the first global conflict in human history and its effects on the world today.
Bell & Ross is proud to exhibit its Vintage watch collection on occasion of the Great War’s centennial anniversary. The museum’s historical narrative will be the perfect backdrop for displaying the brand’s collection of military-inspired timepieces. Beginning with the PW1, a nod to the pocket watch worn by French soldiers during the Great War, the brand developed its WW1 collection that traces back to the wristwatches tested by pilots in the late teens and early twenties. The horns replicate the original wire handles that were originally soldered to the case, evoking the design of the first wristwatches. Bell & Ross has remained historically true in every attention to detail, including fitting the watches with grooved crowns similar to those pilots of the era could easily turn while wearing gloves, and adding domed crystals for an overall vintage effect.
A percentage of the proceeds from the sale of Bell & Ross timepieces will be donated to the National World War I Museum at Liberty Memorial.