Not only is luxury independent watch brand Louis Moinet celebrating its 10th anniversary, but they were just awarded the Merit for Development award from the International Institute for Promotion and Prestige (IIPP) in cooperation with UNESCO. The highly sought-after prize is awarded to companies responsible for extraordinary achievements – and this is the first ever Merit for Development of Watchmaking Arts and Technologies. In its fifty years of existence, the IIPP has awarded only two other distinctions in the field of watchmaking.
In the words of Jean-Marie Schaller, CEO and founder of Ateliers Louis Moinet, “This distinction confirms the legitimacy of our mission – achieving due recognition for the merit of a visionary genius who successfully encapsulated the art of watchmaking and nurtured it towards unprecedented new developments. In the early 2000s, the name of Louis Moinet was all but forgotten; now, he has found his rightful place as one of the greatest watchmakers of all time!
I was lucky enough to meet Jean-Marie Schaller, CEO and founder of Ateliers Louis Moinet back in late May of this year during JCK 2014. He is a true gentleman who absolutely deserves this prestigious award. His humility, passion and vision to strive for quality and excellence in reviving one of the oldest watchmakers is what makes this brand what it is today.