De Bethune watches are the anti classic and hyper modern designed watches that have been blowing my mind with technical innovation since 2002. They truly stand alone and do things their way, which I totally respect and admire.
To further enhance what De Bethune embodies, they have chosen world renowned French Tennis Player, Gael Monfils to be their newest brand ambassador. At the age of just 27, Gael Monfils has struck a three year contract deal with the independent watchmaker. This incredible tennis player is currently ranked 21th in the world and at one time held a ranking as high as 7th in the world.
In the words of Gael Monfils, “I have around 30 watches, but De Bethune creations truly stand out from all the rest. I appreciate the technical nature and the innovations they have brought to the watchmaking world”, adds the long-time holder of the record for the most powerful forehand on the circuit (190 km/h).”
De Bethune CEO Pierre Jacques stated, this association reflects a state of mind, shared values and a similar taste for excellence and independence. “He’s an atypical personality, who never does anything the way other people do”.
This NEW partnership will have Gael Monfils appropriately wearing a customized DB28 Black Matt model with a blued titanium ring reflecting the brand’s signature color for this 2014 Wimbledon.