The debate continues over the Smart watches within the luxury watch industry. Some feel, how can the big brands miss out on the opportunity to manufacture luxury smart watches, others are dead set against it. What’s your take on it?
Personally, I don’t see how this will really affect the luxury watch industry. I think the people who buy a luxury wrist watch today for the most part are quite well informed and appreciate the mechanics behind watch making. I think smart watches are extensions of smart phones. I can’t see people investing in a smart phone and a smart watch at the same time, unless there is a need for it, but lets face it, how many of us really need to have both?
The generation growing up today uses their phones as watches, but at the same time, I feel that there is nothing better than having a real mechanical timepiece that tells you the time. It’s like a racing enthusiast and a car. People who enjoy cars are always going to buy them, because they enjoy the connection between the foot to the pedal and the thrill of the ride!
Also when the high end watch manufacturers make a smart watch, it will have to do something so revolutionary and still maintain the identity of the brand.
Smart watches today basically look a lot like sleeker more colorful calculator watches from the eighties. There is nothing luxury about that in my opinion.
Please don’t get me wrong, there are watch brands that can dabble in the smart watch arena like, Tag Heuer, Breitling, Tissot, and Ventura because they have experimented in the past with analog an digital watches. I just can’t see Patek Phillipe, Rolex, Panerai or the other watch manufacturers out there going in that direction unless there was a way to fuse modern day smart technology with manufactured mechanical craftmanship, while still looking like a real wrist watch.