Swatch are no strangers to working with artists over the years to create very iconic and unique limited edition watches in special packaging.
Whether Keith Haring, Mimmo Paladino or Sam Francis, Swatch has taken art and made it tick and accessible almost in a Warholian way.
This year, Swatch has done a new collaboration with artist, Olaf Hajek, who was born in Germany, raised in the Netherlands, studied graphic art and illustration in Düsseldorf and began his professional career in Amsterdam as a freelance illustrator.
Olaf Hajek combines the vivid world of surrealism and reality to create his iconography. Being a lover of nature, he loves to paint flowers. In his words, “Flowers are such symbolic elements for me. They can be such a strong symbol for birth and death, for beauty and poison and the diversity of nature. I try to combine them with animals and insects and thorns and water: a whole circle of life!”
This new limited edition is available in a set of two watches in special packaging, limited to 888 pieces.
The first piece pictured below is known as Flowerhead ref #SUOZ164S. For this piece, a black woman’s face is represented on the dial, crowded with plants and flowers. According to the artist, The beautiful black woman “is wearing the idea of the whole of nature on her head–the beauty as well as the birth and death and the evanescence.”
The second piece below is known as NATURE MAN ref# SUOZ165S. For this piece, a formal portrait of a blue-green man gazing into the distance from a surreal landscape dense with spiky plants and brightly colored flowers. On both watches,curling leaves that appear to float above the faces serve as hour and minute hands.
Technical Specs of Swatch Limited Edition Olaf Hajek
FLOWERHEAD (SUOZ164S) and NATURE MAN (SUOZ165S) are available as a set of two in special packaging in a limited and numbered edition of 888 pieces.