To kick off the exciting new Flagship Boutique in NYC on Fifth Ave., Tag Heuer got a little help from their brand ambassador and mega actress super star, Cameron Diaz.
This new Flagship Boutique is located right next to sister brand De Beers on Fifth Ave. This is one of if not the most prestigious locations in the world.
The boutique is modern, chic and houses all the Tag Heuer collections, including an original painting of Steve McQueen prominently displayed in the library that also compliments historical timepieces.
In addition to their legendary timepieces, The boutique also offers a complete assortment of communication devices and luxury lifestyle accessories, including smart phones, cases, jackets, bags and key chains.
In a statement from worldwide Tag Heuer CEO Stephen Linder, “New York City is the epicenter of culture, entertainment and fashion, a perfect city to open a TAG Heuer boutique”.
Mr Linder was accompanied by Cameron Diaz in the ribbon cutting ceremony who stated, “As one of the fashion capitals in the world and one of my favorite cities to shop in, TAG Heuer belongs in New York City” .
The festivities continued at the MOMA( Museum of Modern Art) across the Street from the new Flagship boutique with a VIP cocktail reception, where guests enjoyed music by the fabulous DJ Eve Salvail and specialty cocktails named after the TAG Heuer watch collections, such as the Calibre (Scotch mix), Carrera (vodka mix), Formula 1 (bourbon mix) and Chronograph (gin mix).
The evolution of this brand is mind blowing, with already three prestigious locations in Paris and new flagships scheduled to open soon in London, Milan, Madrid, San Francisco, Los Angeles, Honolulu, Macau, Singapore and Beijing, customers can feel the impact of Tag Heuers presence around the world!