I have had the privilege of being exposed to IWC watches since the late eighties and early nineties. I have seen the brand in it’s infancy stage when there was only two or three people running the company in the US market. Richemont didn’t even own them yet and no one really even knew who IWC was.
You really had to be in the know to understand the simplistic sophistication of what IWC stood for and you can still feel that very same sentiment today, even though the brand has evolved into a luxury power house machine.
I recently had the opportunity to absorb IWC’s first boutique in Las Vegas that was just completely renovated at Venetian Palazzo Hotel. This boutique is managed by Eric Kidd.
Eric was kind enough to spend over an hour with me explaining the brand philosophy of IWC’s chief architect and CEO George Kern, while explaining the latest novelties from SIHH 2014.
This boutique in true IWC form, encompasses specific themes and identities much like the different collections that the brand offers today. Where minimalist modern meets hyper elegance and technical innovation. A real man cave without the leather armchair and fireplace.
Eric is an incredible host who has true passion and knowledge for his craft with warmth, style, sophistication and humility. This is very rare today, especially for a luxury watch boutique.
This boutique is located within Bellusso Jewelers, who have the top brands that everyone wants as well as the most exclusive brands that real watch collectors aspire to have.
This boutique offers everything that an IWC boutique would have around the globe, including core collections and exclusive boutique only pieces, like the last example to be seen on display, Big Pilot’s Watch edition Muhammad Ali, limited to 250 pieces for the world.