Recently, Luxury watch maker Audemars Piguet was awarded a settlement of $9.8 million dollars against Swiss Watch International for trademark infringement. The ruling came when The United States District Court for the Southern District of New York found that Audemars Piguet has legitimate trademark rights with its Royal Oak design, that such rights were infringed by the defendants’ sales of Swiss Legend Trimix Diver with a very similar design and that defendants have engaged in act of unfair competition.
In addtion, the court awarded the full amount of the defendants’ profits, and tripled them for bad-faith conduct and allows Audemars Piguet to apply for an award of its attorney’s fees and costs of suit. It also entered an injunction forbidding the defendants from further dealings in the infringing watch products.
In the words of Audemars Piguet CEO, François-Henry Bennahmias, “The Royal Oak was the first of its kind. 40 years later, it remains unmatched amongst prestige sport watches. This is only the beginning of an authentic icon that is making an indelible imprint on the history of modern watchmaking. Thus, we are fully committed to enforcing our rights in the Royal Oak design and insist our trademarks be fully respected. We owe it to Audemars Piguet, and the founders’ families.”