For the fourth year in a row, high German watch making brand, A Lange & Sohne retains the top spot as Germany’s leading luxury brand. A. Lange & Söhne leads the list of Germany’s most respected automobile, furniture, watch, jewellery, and fashion brands by a large margin. With 244 out of 300 possible points, the watchmaking company increased by five points in comparison with the previous survey.
The roster of Germany’s 30 most eminent luxury brands is published by the business magazine “Wirtschaftswoche Luxury Ranking” every two years, so Lange has previously won this award in 2007, 2009, and 2011.
Aside from price points, this rating also includes brand appeal, attractiveness of the brand from the consumer’s perspective. The Munich-based brand consulting firm Biesalski & Company conducted the ranking polls in co-operation with the agency Brand Network on behalf of “Wirtschaftswoche”.
Congratulations to A lange & Sohne for this prestigious honor. In my opinion, they are not just the leader of German luxury but of the world of watch making period!