Panerai has evolved so much in the last 14 years not just as a watch brand with their design, movements, marketing and innovation, but increasing their global presence by opening incredibly intimate boutiques.
These bouttiques have become as famous, important and synonymous as their watches. Panerai just opened their newest and 60th boutique worldwide in Aspen Colorado across from the Wheeler Opera house and nestled into the snow covered Aspen Mountain 400 East Hyman Ave. This boutique is the largest boutique in North America and tenth boutique in the United States with over 1,255 sq ft. taking up two stories in a landmark building with incredibly breathtaking views. This new boutique being larger than most Panerai boutiques around the world will give the collector, enthusiast and first time buyer an experience second to none.
I would like to congratulate Panerai on such a big achievement and always moving ahead with solidifying their presence all over the world.
Below is the Official Panerai Press Release
courtesy of Jake’s Panerai World
OFFICINE PANERAI UNVEILS ITS 60TH WORLDWIDE BOUTIQUE IN ASPEN, THE LARGEST IN NORTH AMERICA, JUST IN TIME FOR THE WINTER SEASON
New York, NY – January 2014 – Italian watchmaker Officine Panerai has expanded its North American
retail presence by unveiling its largest boutique in North America to date in Aspen, CO. Panerai’s tenth U.S. boutique, and its 60th worldwide, displays the latest global architectural design concept that manifests the finest elements of Italian style and engineering, as well as highlighting the company’s nautical history.
Located in the heart of Aspen’s renowned high-end shopping district, the new boutique will welcome year-round residents and travelers from around the world who journey to Aspen to experience the inherent beauty of the popular mountain resort destination. The spacious 1,255 square foot, two-storied landmark building with sweeping views of Aspen Mountain features an expansive sales area, library and VIP lounge for customers to experience the Panerai brand. The new Panerai Aspen boutique, located at the corner of East Hyman Avenue and South Mill Street across from the Wheeler Opera House, will serve as the ideal backdrop to connect with the area’s many watch enthusiasts year round.
Panerai’s newest boutiques have been designed to create an intimate, comfortable atmosphere and follow a simple and classic design, made to enhance the store’s bright, transparent features with nautical accents. In honor of the historic association between Officine Panerai and the Italian Navy (which dates back to the 1930s), the shapes and materials used throughout the boutique recall the world of the sea: simple lines alternate with wave-like structures. All materials, many of which have been imported from Italy, have been carefully selected while taking inspiration from the Brand’s Florentine roots. A large wall-clock features one of the more distinctive features of a Panerai timepiece: the “sandwich” structure of the ® legendary dial: two superimposed surfaces enclose a layer of Super-LumiNova , used to make the index markers and numerals more visible even in badly lit conditions.
Officine Panerai CEO Angelo Bonati, commented on the opening of the 60th Panerai Boutique stating,
“Aspen has become an important market for fine watches and luxury goods given the high level of style and sophistication that is present in the area. The casual, sporty elegance of Aspen’s men and women of all ages is very similar to the values of Panerai, hence we feel that this market is a perfect fit.”
The Aspen boutique showcases Panerai’s core collection of iconic Radiomir, Luminor, Luminor 1950 and Radiomir 1940 case designs (styles which are trademarked by Panerai), as well as a selection of limited edition watches with movements entirely made at Officine Panerai’s Neuchâtel Manufacture. Panerai Aspen joins existing U.S. boutiques in Bal Harbour, Beverly Hills, Boca Raton, Dallas, La Jolla, Las Vegas, Naples, New York City, and Palm Beach.