At the age of just 29, New York Nicks leading scorer, Carmelo Anthony has become the newest friend of sophisticated watch brand IWC.
According to Gianfranco D’Attis, IWC North American President, “IWC is thrilled to announce that
world-renowned basketball star and global trendsetter Carmelo Anthony
has joined the list of esteemed IWC Friends of the Brand, Throughout his career both on and off the
court, Mr Anthony shares core ideals with IWC, be it his dedication,
highly technical prowess or passion for outstanding design. He is an
individual that truly embodies the spirit of ‘Engineered for
Carmelo Anthony and IWC have shared values of technical mastery in their respected crafts and both believe in charity. Carmel Anthony Foundation is the perfect way for this super athlete and his family to give back to the community by having incredible outreach programs, while IWC’s own commitment to charitable works such as the Laureus Sport for Good Foundation.
As an avid an passionate watch collector, Mr Anthony recognized true quality and craftmanship many years ago when he purchased the IWC Big Pilot’s watch for himself after having an incredible NBA season. According to Carmelo Anthony, “I have gravitated towards IWC from the
moment I began collecting watches. The timepieces have always struck a
chord with me because they are innovative, precise and aesthetically
appealing. But more than anything, an IWC timepiece is authentic. I
strive for authenticity every day, and wearing my IWC illustrates that.”
To proudly promote this new partnership, Carmelo Anthony stars in the latest edition of the IWC
Globetrotter series, a go-to guide for men who seek out the most unique
attractions around the world.
Please click the play button below to watch the video