Typically, when I think of a cruise ship, I don’t think about being able to purchase a fine timepiece like IWC on it . It’s official, IWC has launched their latest boutique on the Mariner of the Seas cruise ship. This is a first for IWC and quite a pioneering and bold on their part. According to IWC CEO George Kern, “We are pleased to announce the first IWC boutique to launch on a cruise ship and we look forward to welcoming guests from around the globe to experience this exciting milestone along with IWC.”
This new boutique will house all six families that IWC has in it’s collection and will combine all the elements of dark and white wood, glass, leather and polished stainless steel, to reinforce their brand Identity, with their core values of technical ingenuity and engineering.
I would like to sincerely congratulate IWC for this amazing new venture. Having a boutique on sea will open many opportunities for the brand to expand their market and tell their incredible story. This ship has already set sail in Asia, servicing cruises out of Singapore and Shanghai, China.
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