Crystals Shopping Mall at City Center in Las Vegas is one of the most high-end retail shopping experiences in the world . They house every major fashion and luxury maison from Louis Vuitton to Paul Smith to Swatch Tourbillon and many others. Very soon, iconic and technical watch brand, Richard Mille will open its second US Boutique here.
Richard Mille opened its first US Boutique in Beverly Hills in 2010. I remember what a big deal that was considering the troubled economy and how niche this brand is. With introductory price points of $50,000 and up, one would think, who can afford it? Believe me, in Vegas anything goes. This is the perfect location for Richard Mille to have its presence in the United States because Vegas is opulent and outlandish.
When you walk into Crystals, the Richard Mille Construction wall is up with a very cool image of Richard Mille watches and silhouettes of construction workers and writing under Richard Mille that just says “soon”. This state of the art boutique will use interesting materials like Makassar wood, Corian stone, leather, steel and anti-reflective glass to assemble an innovative boutique to house their incredibly technical and exotic timepieces. Due to the high value of these watches and exclusivity, this new boutique will have a separate area for their VIP guests. Once this boutique is completed, this will be Richard Mille’s fifteenth boutique worldwide.