On June 18, 2013 subject to approval at the annual general meeting, The world-renowned PPR Group will be changing their name to Kering pronounced Caring.
The PPR Group is one of the biggest luxury maisons in the world, housing brands including: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, Jeanrichard and various others.
The evolution of this power house has been unfolding since 2005 where the emphasis has been primarily on distribution. Within a few months this new reinvented group will be completely done with distribution part of the business. The focus will now be on a single business: apparel and accessories, across two fast growing segments: Luxury and Sport & Lifestyle brands.
According to Chairman and CEO, François-Henri Pinault. “Changing our identity is the logical and necessary outcome of the Group’s transformation. More than just the change in scope or activity that this new name reflects, it expresses the Group’s new identity and our corporate culture” He further added “Kering is a name with meaning, a name that expresses both our purpose and our corporate vision. Strengthened by this new identity, we shall continue to serve our brands to liberate their potential for growth”.
Changing the name and identity of a Global business like this is a huge step towards humanity and spirituality. It’s nice to know in the world of luxury where it’s all about greed corruption and abuse of power and money, PPR Group is taking such an elightened step in the right direction.
Most importantly as I mentioned, Kering can be pronounced as ‘caring’ in English, which expresses their company vision of taking care of their brands, people, stakeholders and the environment. The suffix ‘-ing’ expresses the idea of movement, one of the constants in the Group’s history, as well as its international dimension. The stem ‘ker’, meaning home in Breton, is a proud reminder of their origins in the Brittany region of France.
The symbol of the owl as their logo represents vision, as well as being a sign of wisdom. A discreet and protective animal, it is a powerful symbol for a Group that spots potential and guides and nurtures its brands and people.