Sylvester Stallone is definitely a pioneer when it comes to Panerai watches . He was one of the first people in the world to wear it. He set the precedent for wearing over sized watches and as a result quickly became the unofficial ambassador for Panerai.
In 2010, when the first Expendables movie came out, he made sure some of the cast members wore the PAM00332 which is the Panerai Luminor 1950 Regatta Rattrapante in black ceramic. This was amazing because the watch got just as much movie time as the actors wearing it. As the movie focused on the biggest action heroes in the world from Stallone to Swarzennegger and everyone in between, you also got an idea of the true scale of how the watch looked because you had actors with different builds and heights. The watch really did this movie justice by exuding masculinity and confidence combined with a very subtle and practical utilitarian aspect.
The second Expendables movie put Panerai in overdrive as now you have the entire cast of the movie wearing it. For this movie the entire cast wore the highly collectible, cool and sought after Panerai PAM00382 which is the Panerai Luminor Submersible 1950 3 Days Automatic Bronzo 47mm. The interesting thing about this watch is that when it was announced and SIHH in Geneva 2011, the reception to this watch wasn’t very strong because it was the first time Panerai used a bronze case. People were uncertain and skeptical. When the watch physically came out later that year and collectors took notice, they realized the watch oxidized by simply rubbing ketchup and vinegar on the bronze case which would bring the watch back to its natural luster. Very quickly this news spread like wild fire and further peeked the interest of many around the world and became a huge hit.
Due to the fact the case was bronze and looks gold, this watch definitely stood out more in the second Expendables movie . Also, you had more actors wearing this watch than in the first one, so it was literally everywhere. Today, the Bronzo PAM 00382 has become a bigger hit than the movie within watch collecting circles and trades for as high as $30,000 which is amazing considering it’s original retail was only $11,600.