As we are in a digital age and most of the luxury watch brands have a strong presence online, for some reason it seems like most of them are very hard to navigate around and not user-friendly at all. You almost feel like you need a degree to know about the brand before you go to their website. I am happy to give my award for Best watch company website in the world for 2013 to IWC.
Like their incredible watches, this website is very clean and intuitive yet unassuming and provides the reader with in-depth information without being patronizing . The IWC website is one of the most useful watch websites I have ever been on. They provide an extremely detailed and accurate representation of the current collection with pictures, technical specs and yes pricing. In my opinion there is nothing more annoying than calling a boutique or shop for a price, especially when the person on the other end of the line doesn’t have a clue what they are talking about. IWC definitely stands out from the rest and if you want to get lost in the world of IWC and learn about their history, get the latest news, events, become a member or get connected to their concierge service you can do all of it here
I would sincerely like to congratulate IWC for winning the award for Best Watch Website for 2013 and providing amazing service, quality and information!