When you think of well made watches today, you think of made in Switzerland and Germany, but made in Detroit?
Well, this year at Basel 2013, newcomer Shinola took the watch world by storm. The brand was launched last year, but this year it had all the trades buzzing. Their tagline “Where American is Made” reinforces their vision and is the reason why they decided to open their factory in Detroit.
According to a quote in New York Times, August 21, 2013 from Shinola
“Why not accept that manufacturing is gone from this country? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn’t we buy a warmer coat before we moved here? Through two Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don’t think American manufacturing ever failed for being too good. Our worst didn’t come when we were at our best. It happened when we thought good was good enough.”
To honor the Wright Brothers contribution to America’s history of innovation and industry., Shinola decided to create The Wright Brothers Limited Edition Watch. This watch was released in two sizes, 46 mm and 40mm. The 46 mm is already sold out. This watch is stainless steel and cushion shaped and very reminiscent of the Panerai Radiomir 1940’s case and produced in a 500 piece limited edition in both sizes. The watch has a quartz movement, screw down crown, sapphire crystal and assembled by hand in Detroit from over 50 Swiss-made components. The retail on both pieces is $1,000 retail which is a great value.
Technical Specs for the Shinola Wright Brothers Watch
- Case– Stainless steel cushion case.
- Dial-Black display with Super-LumiNova hands and indices.
- Crystal-Sapphire crystal.
- Movement- High-accuracy quartz Argonite 705 quartz movement, assembled by hand in Detroit from over 50 Swiss-made components.
- Watch Strap-Premium Horween leather strap in chocolate brown with cream hand-stitching.
Each timepiece comes carefully packaged in a special custom gift box, with a certificate of authenticity, leather card wallet, leather carrying case, a hickory watch box, and includes a leather-bound coffee table book featuring photography from the Wrights’ private collection.