Luxury watch brand IWC have been very proactive in supporting film making projects for many years.
Those of you who are unaware, IWC Schaffhausen has long-standing relationships with high-profile film stars and personalities including Ewan McGregor, Kevin Spacey and Cate Blanchett. IWC watches have also been the preferred choice of timepiece in a number of celebrated films, worn by actors playing leading roles in the thriller “Wall Street: Money Never Sleeps” and in the major box-office success “Ocean’s Thirteen”.
Recently it was announced that IWC has become the official partners of the BFI (British Film Institute) and British Film Festival along with American Express for 2014, 2015 and 2016. IWC will also be the headline sponsor of the BFI’s fundraising gala LUMINOUS in 2015.
According to IWC CEO Georges Kern. “Our desire is to nurture this incredibly special relationship, build an exceptional partnership, and to create and deliver impeccable events. Our brands share many qualities, such as a long history, a proud heritage and a passion for cinema. I believe that these qualities will continue to be nourished and communicated in the years ahead.”