Sean “Jay-Z” Carter is arguably the biggest hip/hop entertainer of all time. He is a very shrewd businessman, entertainer, producer, visionary genius and philanthropist. He definitely sets trends and doesn’t follow them .
Jay-Z was one of the first entertainers in music to really bring awareness of luxury timepieces in pop culture by inserting references to watch brands like AP in his songs over 10 years ago. As an avid watch enthusiast himself, he has now joined forces with Hublot to create a special collection of watches bearing his new Starburst logo that will launch Novemeber 20, 2013 at Barney’s A New York Holiday in NYC and certain Hublot Boutiques worldwide.
Twenty five percent of all sales from the Barney’s Project will go toward
the Shawn Carter Scholarship Foundation. Celebrating its 10 year
anniversary, the Shawn Carter Foundation is a New York-based charity
which awards post-secondary scholarships to students facing
According to Jay-Z “With this project, Barney’s New York, the
participating labels and I were able to take the sleekness, energy, and
innovation and translate that into quality timeless pieces. Everything
that encompasses a ‘New York holiday’ the items chosen and the amazing
designers that participated represents a perfect example of a unique
and groundbreaking collaboration that I hope demonstrates how inspiring
New York has been to me“.
The CEO of Hublot, Ricardo Guadalupe added, “After having been the first luxury watch
brand to enter the world of soccer as Timekeeper of the World Cup in
2010, the first to enter basketball with the partnership with Miami Heat
and the LA Lakers, the first luxury watch brand to have partnered with
Ferrari, we are now the first luxury watch brand to become a partner of
one of the icons of music. Together with JAY Z, we believe that we have
always been the first, different and unique”.
This collection will comprise of two limited edition models : 18KT yellow Gold limited to 100 pieces and Black Ceramic limited to 250 pieces.
The model used to create these unique pieces is the Hublot Classic Fusion in 45 mm case. The dial on both models is semi-opened, featuring the Shawn Carter logo at the center exposing the movement.
This will be the first time Hublot will use yellow gold to create this Sean Carter limited edition.
The dial is stamped between the 10’oclock position and the 3 o’clock position Shawn Carter by Hublot on both models and is also engraved on the case back ring.
This watch has a very technical and elegant feel at the same time and I am sure will sell out for the Holidays as it’s all for a very good cause.
Tecchnical Specs for the Shawn Carter by Hublot Limited Edition
Ref. 515.CM.1040.LR.SCp3 – Ceramic 250 Pieces
Ref. 515.VX.4001.LR.SCp3 18kt Yellow Gold 100 Pieces
The classic Fusion case measures 45mm. Either in black ceramic or yellow
gold, they are polished and satin-finished with ceramic or gold bezels,
satin-finished, with 6 H-shaped titanium screws, countersunk, polished
& locked. They have AR-coated sapphire crystals and sapphire display
backs. They are water resistant to 50 meters.
Movement -is the Swiss manual-wind Hublot
caliber HUB1300 with 23 jewels, 21,600 vph and a power reserve of 90
hours. It is hand-skeletonized in polished black-plating or in 18kt
The strap- is black alligator stitched onto black rubber with black
stitching. Deployant buckle in black PVD steel or 18kt yellow gold.