One of the questions I get asked a lot is, what watch brands hold their value the best? In my opinion, that is a really easy answer, Rolex, Patek Philippe and Panerai. All the other watch brands out there will loose most of their value immediately, but there are some rare exceptions.
Rolex is number one on my list because it’s like its own currency. They are definitely the most powerful watch brand in the world and are the most sought after. You will at least get half of what you originally paid, sometimes you will get back more than you actually paid depending on the model. They are an amazing investment. I know it’s really strange to look at something that you wear as an investment, but trust me, in the current economic conditions that we are up against, it would be foolish to really put your money in any other watch brand.
Patek Philippe is number two on my list because they have always dominated the auction houses all over the world and command tens of thousands of dollars above and beyond their original retail value because of their limited edition pieces that are extremely collectible and revered amongst the biggest collectors. Granted, they are extremely pricey to begin with and the ones that hold their value or increase in value are the much more expensive complicated models. If you have access to the right piece and have the money to do so, you can quite possible solidify your kids future, it just depends which model.
Panerai is number three on my list because they have a cult following like Rolex and Patek Philippe. In terms of being a real watch brand, they have only been around as of the last 15 years. They have done remarkable things in such a short period of time, releasing historic pieces in special editions that are practically pre-sold before they hit shelves. They have incredibly deep Rolex DNA in their history and I am very excited for their future.
All three brands have one major thing in common, which is that they are all tightly controlled and distributed and not discounted, which is what attributes to holding their value.
Please remember one important fact, when you get a really good deal or deep discount on a watch, in most cases you will get next to nothing for it when you sell it.
Being in the watch business most of my life, I specialize in knowing which watches hold their value the best and have longevity. Please schedule your free 15 minute consultation today by clicking here , I would love to work with you!
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