As of this Monday, Oct 1, 2012 Panerai will officially raise its prices. From what I gather, the price increase wont be quite 10%, but then again it will be on a piece by piece basis. There are some models that wont be going up at all.
As I have mentioned in the past, this is a great thing for Panerai owners, because it just increases the value of their watches. The good news is, if your in the market to buy a Panerai, now would be the perfect time before the price increase hits this Monday.